By A recent report sheds light on the app browsing habits of smartphone users across multiple global markets, including India. Let’s delve into the key findings of this report.
Daily App Browsing Duration
According to the report, smartphone users in over a dozen international markets spend approximately four to five hours per day browsing through apps. While the specific time spent varies from country to country, there are 13 markets where users dedicate more than four hours daily to app usage. These countries include Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, the US, and the UK. Notably, in Indonesia, Singapore, and Brazil, mobile users spend over five hours daily on apps.
Factors Influencing App Usage
The surge in app usage, although slightly decelerated compared to the second quarter of 2020, remains noteworthy. The peak of Covid lockdowns two years ago significantly fueled app usage across various categories. During this period, users relied on apps for work, shopping, banking, gaming, education, and virtual meetings, among other activities conducted from home.
Top-ranked Apps and Games
The report also highlights the leading apps and games for the second quarter. Instagram secured the top position worldwide in terms of downloads, while TikTok emerged as the frontrunner in terms of consumer spending among non-gaming apps.
Facebook retained its position as the most popular platform in terms of monthly active users, surpassing WhatsApp, Instagram, Messenger, TikTok, Telegram, Amazon, Twitter, Spotify, and Netflix.
Conclusion
The insights gleaned from this report offer valuable perspectives on app browsing trends both in India and globally. As smartphone usage continues to evolve, understanding user behaviors and preferences remains crucial for developers, marketers, and businesses aiming to enhance their digital offerings and engagement strategies.
Comments