By Instagram is reportedly in the testing phase for a new feature called ‘Candid Challenge,’ which prompts users with a daily notification to capture a random picture. This feature bears a striking resemblance to functionality found in the BeReal app. ‘Candid Challenge’ is designed to encourage users to take spontaneous snapshots of their surroundings within a two-minute time frame.
Imitating BeReal’s Success
Similar to how Instagram adapted its IGTV format to incorporate short Reels akin to TikTok, the platform appears to be drawing inspiration from BeReal, a rapidly growing app. BeReal distinguishes itself by prompting users with notifications to capture candid photos, fostering authentic content creation.
The Rise of BeReal and Instagram’s Response
BeReal has experienced significant growth, with monthly active users surging from 921,000 in July 2021 to 21.6 million in July 2022. In response to BeReal’s popularity, Instagram has incorporated features such as the Dual Camera, mirroring functionality found in the BeReal app.
Instagram’s Competitive Edge
Despite the similarities to its competitors, Instagram’s popularity continues to soar, with projections suggesting it could reach 2.5 billion users by 2023. The platform’s ability to adapt and integrate features from rival apps while maintaining its user base underscores its competitive strength.
Outlook for Candid Challenge
As of now, the ‘Candid Challenge’ feature is in the testing phase and is not accessible to users. There is no official confirmation regarding its release date or widespread availability. However, if implemented, it could further diversify Instagram’s content offerings and enhance user engagement.
With Instagram’s ongoing efforts to innovate and evolve its platform, users can anticipate a continuous stream of new features aimed at enriching the user experience and staying ahead in the competitive social media landscape.
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